What If? So What?
What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
Episodes
65 episodes
Wired's Kevin Kelly on Technology, AI, and the Power of Learning
In this thought-provoking episode, Jim speaks with Kevin Kelly, Senior Maverick at Wired and author of numerous influential books including "Excellent Advice for Living" and co-founder of the Long Now Foundation. Kevin shares his wi...
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Episode 64
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28:04
Deena Piquion from Xerox on Data, Disruption, and Digital Natives
In this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company i...
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Episode 63
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23:10
Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell
In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical in...
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Episode 62
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20:05
Efi Pylarinou, Top Global Tech Thought Leader on FinTech
In this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial services, the concept of everywhere banking, and the impact of AI and other emerging technolo...
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Episode 61
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25:51
Chris Duffey from Adobe on Generative AI
What if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative ...
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Episode 60
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15:48
An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show
What If Tech Could Be More Human?In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speaker, and author of “What Matters Next: A Leader's Guide to Making Human-Friendl...
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Episode 59
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36:04
An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author.
What if Your Digital Transformation Was as Easy as Changing Your Mind?In this episode of "What If? So What?" Jim chats with Brian Solis, a renowned futurist, author, and the Head of Global Innovation at ServiceNow, to discuss the ...
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Episode 58
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22:03
What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker
In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminati...
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Episode 57
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21:37
An Interview With HubSpot’s Scott Brinker
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketin...
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Episode 56
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28:56
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines
| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. ...
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Episode 55
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20:16
What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger
In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered va...
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Episode 54
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28:15
What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti
In this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, fro...
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Episode 53
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22:01
What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa
In this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing from his diverse career experience, Kevin discusses major challenges facing the industry today, incl...
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Episode 52
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25:19
What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel
In this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamenta...
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Episode 51
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25:39
What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller
In this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a ric...
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Episode 50
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24:21
What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's
In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innov...
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Episode 49
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28:18
What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambient computing and digital twins. Claus shares his insights on how these technologies are trans...
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Episode 48
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17:25
The Rundown: 5 Technologies You Didn't Know You Needed
In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical application...
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Episode 47
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28:44
What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health
In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care thro...
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Episode 46
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10:29
What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader
In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automo...
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Episode 45
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26:25
What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"
In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscap...
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Episode 44
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19:22
What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.
In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, fro...
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Episode 43
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15:50
What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer
In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI ...
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Episode 42
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15:31
What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come toget...
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Episode 41
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15:15
What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine
In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the t...
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Episode 40
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22:35